CleverTap Review: Best Mobile Marketing Platform of 2019

Your freshly made Content is going unnoticed? Diwali Sale offers are not getting availed by customers?

Overcome these problems through a clever weapon named Push messages. Push notifications allow you to reach users that are currently not in your app. These messages grab user attention and get them back into your app using personalized, interactive and media-rich push notifications. Drive better engagement, conversions, and retention with Push notifications.

One of the most loved products in this domain is CleverTap. Below are the possible reasons why you should use Clevertap.

CleverTap

CleverTap is a SaaS-based mobile analytical platform for mobile-based marketing founded back in 2013, California. It provides its services over 8000 companies all over. It is one of the top leading service providers. CleverTap’s marketing engagement suite enables its customers to influence user behavior and encourage them to perform desired actions. CleverTap has several efficient tools that are based on hard-core analytics. The pre-built campaigns subtly improve user retention, app engagement, and enhance monetization. With CleverTap, you can schedule your campaigns when specific triggers are activated, ensuring that your customers are provided value.

It helps marketers to understand customer needs and respond accordingly worldwide. By pairing up the best marketing suite it would help to understand users data and to create successful engagement campaigns.

CleverTap Review: Features

  • Customer Engagement: If you want to set customers on the engagement rates to new peaks, there are many options available in this platform to opt to like web, email, in-app, inbox and integrate many different kinds of ad- senses. It helps to increase its audience engagement rate.
  • REAL-TIME ANALYSIS: It is pretty easy to fetch the report from the software about the conversion, engagement, increase of subscribers demographically. It tracks down the effect of your subscriber from every single message sent with the proper report. It is really easy to understand the picture what impact does the messages are having over your subscriber.
  • Advanced Behavioral Segmentation: Segmenting and profiling helps the developers to create customized, targeted app campaigns that include push notifications, reminders, messages, and scheduled offers. Behavioral analytics can help a great deal in deciding what works with the users, and what to feature.
  • Conversion Tracking: Uses its inbuilt algorithm to evaluate the exacts analysis of engagements in your page and helps to formulate leads. It helps you to acknowledge the fact where the major audience strength is avail.
  • Timezone: According to the residing timezone of your customer you can push your notification worldwide. Timezone isn’t the matter to this software.
  • Interactive Notification: It has this feature which helps to generate leads according to your subscribers’ device information and formulate user interactive custom based texts/web/pop-ups at a single go for a particular segment of the community of your subscriber.
  • Data Privacy: Data privacy is an important aspect of this domain because all we deal with customer data. So, data privacy comes into play. Thus the company provides some of the best features in this part as well as data encryption, data retention along with 2-step authentication. These are some of the major options available that help you provide security. Also, it follows GDPR policies to provide smooth workflow and data privacy.
  • Dynamic Notifications: Based on customer attributes, device information it helps you to find a lead and provide you information to make custom content for your subscriber.
  • Your Subscribers/Data: You get the access of the data or subscribers of your website and Clevertap lets you import or export the data anywhere you feel like.

CleverTap Review: Pricing

FREE TRIAL

STARTER PLAN -Free

BUSINESS – Starts at $999/month

ENTERPRISE – By quote

CleverTap Review: Benefits

  • Data privacy an important advantage.
  • You can use your data anywhere and in any other platform as well.
  • Easily handle our load and could send real-time notifications to all our users.
  • Very helpful support team.
  • The initial free package is generous and allows to do much before paying the first time

CleverTap Review: Limitations

  • The focus is more on Mobile Applications than website while if you use it mainly for our web products then it would not be efficient.
  • Become a bit costly now for smaller companies, also is evident that the more you pay the better marketing you will get.
  • Some dashboard sections could have been better maintained.
  • Responsiveness to 3rd party API structures and calls is slow.

CleverTap Review: Customer Base

HOTSTAR – Hotstar is India’s largest premium streaming platform, with more than 100,000 hours of video with various range of contents available for video shows and movies. It had a good viewership but the challenge was to convert the free users to paid users to increase the revenue for the brand. That’s where they turned up to ClearTap.

CleverTap’s data-driven mobile marketing suite plays a crucial role in Hotstar’s growth.It actually increased the viewership in hotstar during IPL, which is the biggest cricket tournament with the highest number of viewership. Thus their engagement rate increased rapidly with the use of push notification. The platform attained another level at its domain with the help of clearTap.

SonyLIV – SonyLIV is the first premium Video on Demand (VoD) service by Sony Pictures Networks (SPN) providing multi-screen engagement for users on all devices.It offers over the last 20 years content in its online streaming service.

SonyLIV wanted to go the extra mile and personalize their campaign messaging based not only on user preferences and behavior.

Thus They partnered up with ClearTap. With the use of data generated by their users, Clevertap used it to perform its messaging campaign according to the interest of the user thus increasing its streaming rates.

CleverTap Review: Signup Process

Fill out the details to create an account and register yourself to this platform and have access to all its features.

A verification mail will be sent. Verify yourself as an authentic user and you are good to go.

Log in again to get into your account and have access to all features.

CleverTap Review: Alternatives & Competitors

Feel free to choose anyone you like :

  • Amazon simple notification services – Amazon SNS a simple, highly secure cloud manages to deliver a message to a large number of clients at a go. Amazon SNS works upon its two clients i.e publisher and subscriber.
  • iZooto – It is a user engagement and retention tool that leverages web push notifications to help the business to drive repeat traffic, leads and sales.
  • eSputnik is a web-based marketing automation service designed to allow users to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber, and other instant messengers.
  • Pushbots – Pushbots can be used to send a message to any mobile platform, directly from your dashboard. Used by companies like Thinkscloud.
  • Urban Airship – AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet passes and more to exactly the right person

CleverTap Review: User Reviews

“With CleverTap Pivots, we are able to cross-tabulate data across billions of data points in no time. This enables us to gain valuable insights that we can leverage to provide better recommendations around our entire solution suite – from keyword research, ASO promotion, A/B testing, sentiment analysis to much more.”
– Raphael Mimoun
Product Designer / Design Director, Pranker

“Since integrating CleverTap, we’ve increased CTRs by 5% and subscriptions by 10%. Having analytics and engagement on the same platform has been critical to our customer acquisition and retention.”
– Omkar Shende
AVP Product Management, Sony

“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
– Mihir Shah
VP of Product & Marketing Growth, Hotstar

“CleverTap’s impact is clear: our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
– Marzdi Kalianiwala
Vice President, BookMyShow

“We can look at the users’ journey across multiple devices: from the web to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices.”
– Inma Cañadas
VP of Marketing, Fandango LATAM

“Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
– Suman De
Director of Product Management, Cleartrip

“CleverTap helps us implement the data-driven culture that we strive to maintain. Their powerful analytics suite helps us accurately identify, understand, and even predict user behaviour. It’s been a significant asset in achieving our business objectives.”
– Rahul Mirchandani
VP of Revenue, Dream 1

* these mentioned user reviews are taken from its official website.

Roundup

CleverTap is a robust mobile marketing solution that helps marketers create differentiated customer engagement strategies focussed to drive growth. Thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform. This solution offers actionable, real-time insights for building amazing customer experiences. Though there are several alternatives to CleverTap in the market, it is individually enough for all your requirements.