In recent years, Push Notifications have taken over the world of Digital Marketing. And let me tell you, its not without any good reason or proof. Push Notifications have proven to be the most responsive medium of communication in the field of marketing. Which is why more and more companies and brands are turning towards it for revenue and traffic.
There are two types of Push Notification: Mobile Push Notification and Web Push Notification. Push Notifications are based entirely on permission, be it on Mobile or on Website.
What is the need of Push Traffic?
People may visit your website all the time but rarely they will subscribe to it. It has been shown in the studies that only 2% of the original visitors get converted in a day. Push traffic helps you get other 98% Conversions. Through Push Notification, you can acquire traffic from all over the world.
Surely you can try re-targeting them through SMS and Email but Push Notification saves a fortune. There are tons of websites that can help you with that and that too, free. But just services are not enough. Your creativity counts too.
Templates to Attract Traffic
Since we are talking about creativity, here are some tips to attract more traffic through Push Notification.
1. Customize your communication
Segmenting plays a major role in personalizing your push notifications. This helps you to send the right message to the right person at the right time. Only then your push notifications proves to be effective.
2. Seasonal sales
There is no better way to start a new season than starting it with seasonal sale. People eagerly waits for such sales. It is the perfect timing for sending those exciting Sale Push Notifications.
3. New Collection Notification
The most awaited items are the “New Collection”, be it any category. This is the best way to gain traffic at your website. Be sure to send push notifications on such occasions.
4. Flash Sales
The only way to get immediate response to flash sales is sending push notification before the sales get started.
If your website is giving offers or introducing any exciting items, push notification is the best way to promote it.
In this hectic life it is not possible to remember every single notification or event related to e-commerce. You need to send push notifications reminding them of the on-going events or the offers that are going to expire soon so that they don’t loose the opportunity. This will keep them visiting your website time-to-time.
There are many such events where the consumers does not get their desired items. Re-targeting them on the availability should be your aim.
8. Segment your Audience
This may seem usual but don’t doubt its power. The ultimate power lies in reaching the right person with the right offer. Foe this you need to divide your users into segment depending on the criteria.Categorize your audience on the basis of their action. See their previous purchases and how long were they abandoned. This will give you an idea how much encouragement they require.
9. Deadline Reminder
The most important thing to remember is that every thing will value more once you have made it time-bound. If there is none, you customer will never get encourage to pass through the final stage. Send them push notifications reminding them that the offer will expire within the next few hours or minutes. Then only the idea of FOMO and BOGO will work efficiently.
10. Short and Simple:
No matter what message you want to send to your users, it should to short and precise. The notification should be long enough to send the required message.
How to Drive More Traffic to Your Website with Web Push Notifications?
With all the areas to cover, single-handedly, it can get a bit overwhelming. But there can be no excuse if you want to succeed. What you need to do at that very moment is to work smartly. The smart move here will be making an investment in services which will help you derive more traffic to your website. You have your own requirements. Make your decision based on those requirements. Below are some of the best websites, which provides push notification services and will help you gather more traffic and conversions.
PushCrew provides a platform for marketers to drive more traffic to their websites by sending Push Notifications across all channels – desktop, smartphone, and tablet. It provides a free trial and demo on request, it worked with such companies as McAfee, Lenovo, Hubspot, and other big brands. PushCrew plans cover the whole spectrum of business, from freelancers to enterprises.
Pricing & Features:
Startup plan for up to 2,000 subscribers is free,
Premium Plan starts from 2000 to 10,000 subscribers from $18 to $53/month,
Business Plan starts from 2000 to 10,000 subscribers from $53 to $158/month,
Agencies and Enterprises get custom-made prices on requests.
It also provides Rich content Push Notifications
Push Engage is the platform of Push Notification compatible for both smartphones and web. It was created to assist digital sales and marketers in segmenting customers and sending them push notifications. Its one more feature includes driving traffic.
Some of the remarkable features of push engage are:
Provision of Geo-segmentation
contextual triggered notifications
supports multiple sites
It is compatible to most of the popular browsers such as Chrome, Firefox etc.
Mostly it is free and it also provides free trial. Apart from that there are four plans:
Pro- $29 per month
Business- $49 per month
Large Business- $99 per month
3. Propeller Ads
Propeller Ads is a fully self-service ad network company which provides comprehensive and leading ad tech for both publishers and marketers. Three main advantages they provide are:
Automated Ad optimization
With their top performing formats they have reached-
200 million users of Push Notification
One Billion users of On Click Ads
100 million users of Native Ads
40 million users of Native Intertitials
It’s partner are Alibaba,com, Performance Revenues, HOOTMOBI, Yeahmobi and affLIFT.
AdPush is the best all-rounder service for sending web push notifications to desktop and mobile devices. You can get started with a 14-day free trial, and if it makes sense for your business, you can keep it gratis with the company’s generous Forever Free plan that offers 2,000 subscribers, one website, and up to five notifications each month. When scaling up from the Forever Free plan, you have the option to choose between the Professional and Enterprise plans. Most customers will end up choosing the Professional option, which offers the best bang for your buck for both features and subscriber allotment.
These are the features that stand out the most:
Support for HTTP and HTTPS sites
Daily statistics report, real-time data, and lifetime analytics
Option for bigger images on your notifications
Segmentation for targeted re-marketing
Time zone optimization
5. Amazon SNS
Amazon Simple Notification Service (SNS) started in 2010. It is compatible with Amazon Web Services (AWS) and it allows app owners to send app Push Notifications to several platforms, such as Android, iOS, Windows Phone, etc. It’s also possible to send Push Notifications directly from the cloud.
Key features include the following:
First million of notifications delivery is free, after that the price becomes $.50 / million
Top level hardware infrastructure
Simple APIs and easy integration with mobile applications
Flexible message delivery over multiple transport protocols
Inexpensive, pay-as-you-go model with no up-front costs
Web-based AWS Management Console offers the simplicity of a point-and-click interface.
No matter what business you are in, working hard always matters. More important that that is working smartly. There are tons of research work and reviews regarding Push Notification in the internet. Go through it. Find the ways and services that will work best for you.