Push notifications are no stranger to the digital marketing world. In fact, one can say they are ruling the digital marketing era. It’s the fastest way to communicate with your users. Studies have shown that Push Notifications are the most responsive means of communication when it comes to promotions and marketing.
The fact which is not as well known, is that the advertisers including brands of all status, response, user-acquisition, content etc. consumes the benefits of Push Notifications due to their higher visibility, clicks and overall performance. Push Notifications provide high retention and engagements rates as well as assistance in increasing your overall ROI.
Perks of Push Ads Campaign
In Comparison to other formats of Ads and methods of traffic-acquisition, Push Notification upholds some very distinctive advantages.
1. Amplified Engagement with the Audience:
The main motive of the subscriber in Allowing the notification is that they stay up-to-date with any current updates. That is exactly what Push Ads does. It reaches the audience in the real-time zone. No time gets wasted in such manner. More than that, instant responses are also received from the subscriber’s end. Hence, with push ads you are able to reach all of your subscribers in no matter of time and you stay connected equally with all of them no matter which part of the world they are in.
2. Exceptionally Good Performance and High Traffic:
Push Notification Ads have proven to be an efficient apparatus for numerous types of Ad campaigns, including those of User acquisition and Retention. It is the best way to speak directly to your subscriber, cutting through the noise of the internet and avoiding any sort of intermediary. Since your users consciously give their consent to receive notifications from websites, this ensures a 100% real user audience and eliminates the risk of bot presence.
3. Instant Delivery and Higher Visibility:
Being sent directly from a browser, Push Notification Ads are instantly delivered to users’ screens of their respective devices, appearing right in front of them. Basically, its right in their faces. This leads to higher visibility and click-through rates (CTR) in comparison to other formats. Based on set preferences, the recipient of the Ad is served with relevant offers even when not browsing. This in turn helps advertisers surgically target a highly-engaged audience and generate an instant response to their Notification Ads.
4. Availability of Advance Customization:
The ultimate objective of any Push Notification is not only to catch subscribers’ attention but also to initiate a specific action from their end. With the help of Push Notification Ads, advertisers have wide picture to run A/B tests for various creatives (texts and images), make tweaks, creative variations, and customizing them to determine what works best to engage their target users.
How Push Notification Ads work?
The answer is fairly simple. When the push notification pops up in the screen, if the viewer clicks ‘Allow’, only then you can send notifications to their screens. You must be granted permission for that. After the viewer agrees to it, he/she becomes your Subscriber or User.
Next, you ca start sending Push Notifications and Ads. You earn money if your user clicks on the ads you are sending them.
But the major thing to remember is that you don’t have to send them a thousands messages in a singe day. You will end up upsetting them which bad for your business and also insensitive.
How to Monetize your Website With Push Notification Ads?
Monetizing your website gives you an extra revenue and one of the ways is Push Ads. To monetize, you have to find yourself a good ad-network. Ad-networks help you to generate that extra revenue and traffic on your website. You have to join any of such ad-network ans rest will be done by the network itself. Your task is to find a good ad-network whose proposals meets your requirements and gives you the revenue you desire. Here are some ad-networks which will help you in your search for the One.
1. Media.net
Media.net is an internationally leading advertising company. It has one of the most comprehensive portfolios of the ad technology. It also handles high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide. Their work spreads around Asia, North America and Europe. It offers contextual ads of CPA, CPM and CPC programs.
Media.net provides three types of ads: Contextual Ads, Native Ads and Display Ads. Companies “in-business” are- Te Weather Channel, Forbes, CNN, ELLE, USA TODAY etc.
2. Propeller Ads
Propeller Ads is a fully self-service ad network company which provides comprehensive and leading ad tech for both publishers and marketers. Three main advantages they provide are:
- Automated Ad optimization
- Fraud Prevention
- Self-Service Platform
With their top performing formats they have reached-
- 200 million users of Push Notification
- One Billion users of On Click Ads
- 100 million users of Native Ads
- 40 million users of Native Intertitials
It’s partner are Alibaba,com, Performance Revenues, HOOTMOBI, Yeahmobi and affLIFT.
3. Pop Ads
PopAds help you get top quality visitors to your website as an advertiser. As a publisher, it helps you monetize your website’s traffic with high quality ads which appear as popunders. Their services are guaranteed to be fast, efficient and secure. They processes payment requests daily for publishers and for advertisers they promotes their websites very efficiently.
It also provides:
- Dynamic Market where you can choose price yourself.
- Fast Payments as they handles withdrawal requests daily.
- Fastest Support
- Highest Security with SSL.
4. Infolinks
Infolink is a platform for both Publishers and Advertisers. It was founded in 2007. Their values are Quality, Transparency, Ingenuity and Reliability. They utilize the best ad tech available in the market to give all their customers what they desire. Infolink is the third largest marketplace for the publishers which pays nearly 100 million Dollar and generates income of 100,000 direct website publishers from around the globe.
Some of their other products are Inarticle, Inframe, Infold, Intext and Intag.
5. Revenuehits
Let’s directly get into the benefits:
- Easy to join, Simple to use
- Competitive rates
- On-time payouts
- Guaranteed 100% fill rate
- Full control and 24/7 monitoring
- Advance technology tool for Adblock monetization
- Best quality customer service.
These are the top five ad network service which can help you monetize your website.