Kumulos Review: Best Mobile App Performance Management of 2022

Isn’t it becomes difficult to engage your users and make them revisit your site? Bring them back to all the freshly brewed offerings that you are making.

Push Notification services play a major role to highlight your site to the audience. They are a fast and efficient way to communicate with your audience. It will enable you to send real-time updates and reminders that get your audience to regularly engage with your brand even if they’re not aware of it. Mobile app notifications allow you to keep in touch with your dedicated customer base in a non-intrusive way by providing timely messages. Helpful and relevant information like rewards descriptions and special offers can also be communicated through instantly. They provide a great way of getting users to engage in new promotions or features.

From the business point of view, push notification helps you to increase the engagement of your audience, promoting products, raising trust and to urge your audience not to lose interest. It is among the leading brand promoting tool in the world of the internet.


Kumulos is an easy to use mobile app management platform trusted by a huge mass worldwide with millions of connected devices working on its mobile push notification services just in a month. The firm is solely built on the pillars of mobile app development helps your business to grow to a fortune via mobile application only. Push notification is one of its major services. The push notifications service provided by them focuses on user engagement by allowing businesses to set up customized, event-triggered notifications which can be automated within engagement campaigns with channel targeting and customer segmentation.

It was established as a mobile agency for hosting and API management system since 2011 and now helps to manage the server-side of the mobile database. It’s not just that, the company provides you with the number of different features, custom-built and helps your business to grow. Push Notification Services, Crash Reporting, Industry Leading mBaaS, App Store Optimization, Crash Reporting, Analytics, Agency Console, Client Portal, and many more powerful features are available in the platform.

The push notification service module enables agencies to control push messaging campaigns in-house and also permit their clients to organize the campaigns through any client portal. Users can cut down on the overheads and provide high-quality services to their clients. Kumulos provides an easy-to-use push notification campaign platform that leverages agencies to monitor push campaigns in-house. Also give your clients control with an easy-to-use, branded messaging portal where they can create campaigns and analyze results. Hence mutually beneficial platform with a 360͒ view.

Kumulos Review: Highlights include:

  • Building segments to filter your target audience according to your content to be published.
  • Using channels to target content that would help you to fetch more engagement to your product.
  • Geolocation campaigns triggered by your topic to be published at a particular location to a certain audience.
  • A/B Testing
  • Analytics
  • Contextual Targeting
  • Device Targeting
  • Expiry Notifications
  • Notification Scheduling to regularly update users.
  • Visual Notifications for better customer engagement.
  • The intelligent campaign, tracking results and review from your audience to effectively impose alternative strategies.
  • Trigger notification based on in-app and daily activity.
  • Tracking conversion rate, monitor unsubscriber rates, campaign results and engagement impacts.

Kumulos Review: Features

  • SEGMENTATION – if you got a particular kind of audience at a certain area only, it allows to segment the text message and provide a particular content for that area only. it offers you to create an advanced segmentation of your notification based on your location, event, device information. Thus it offers you to focus on a particular audience as well.
  • INTERACTIVE NOTIFICATION – It has this feature which helps to generate leads according to your subscribers’ device information and formulate user interactive custom based texts/web/pop-ups at a single go for a particular segment of the community of your subscribers.
  • REAL-TIME ANALYSIS – It is pretty easy to fetch the report from the software about the conversion, engagement, increase of subscriber demography. It tracks down the effect of your subscriber from every single message sent with the proper report. It is really easy to understand the picture of what impact does the messages are having over your subscriber.
  • Automated Notifications – In case you have daily/weekly events, then this function helps you to set out a notification whenever the event is triggered. Thus it automatically pushes the notification worldwide to its subscribers and let them know about the particular event. Thus it won’t be hectic to update continuously.
  • SCALABILITY – if you are dealing with large crowds worldwide, it’s not an issue. This product every possible geographical area to deal with your business. It has a wide coverage area and can send web/email/text all over in a single click.
  • TESTING – Push can be generated as a 2-3 template when an event is triggered it helps you to compare the responses from all the generated content of the notification and help you to generate suitable content. You can get a possible idea the kind of texts that have a huge impact on your subscriber.

Kumulos Review: Pricing

Kumulos offers the most affordable price for the push notification service is $50 per month. You can start with their 30-day free trial period. No credit cards are required.

The pricing is divided into 3 categories as per the use also available with different pricing i.e

  • Month on Month payments
  • Pay only for the services you use
  • Email and community technical support
  • Option to upgrade to Premium Support for an additional monthly fee (minimum term 6 months)
  • Choice of Monthly, Quarterly, or Annual payments
  • Option to upgrade to Premium Support for an additional monthly fee (minimum term 6 months)
  • Technical Training
  • User Training
  • Option to rebrand Kumulos as “Yours”, for an additional fee
  • Fully Rebrandable Platform
  • Customizable Demo App
  • Technical and Commercial Training
  • Canned Marketing Programs
  • Dedicated SLACK channel support
  • Unlimited Customer Portals
  • Unlimited Team Member Logins
  • Document Sharing
  • Sales prospecting tools
  • Sales prospecting reports
  • Service Price Cap

Kumulos Review: Advantages or USPs

  • Multiple services in a single platform. – example Crash, Analytics, Push, Content Management, ASO, Data Storage
  • Interactive UI, ease the use of every other feature, helps the customer to increase ROI with the help of its analytics.

Kumulos Review: Limitations or Disadvantages

  • Crash reports are not in-depth, more details should be maintained and should be more insightful.
  • You can use it for free and also it pays each feature which becomes expensive.

Kumulos Review: Customer Base


Betty blocks is one of the technology partners of Kumulos. Kumulos played a big role in achieving Leader status, in the just-published Forrester Wave Mobile Low-Code Platforms for Business Developers which was its debut.

Forrester awarded 5/5 to Kumulos push notification service and analytical service that led Betty Blocks to achieve that position.


Criton Apps is an Edinburgh based App Development company focussed on providing best of breed service to clients in the hospitality and tourism sector. Criton is a dedicated and passionate team with a strong hospitality and tourism background. They fully understand the business needs of the hospitality industry and are there to support their clients’ technical know-how and in-depth knowledge of how technology solutions can improve your business.

Kumulos Review: Signup Process

1. Add your company details for a free trial.

2. Add your requirements. And then you can go on using the features of kumulos.

You can explore the demo segment and get yourself accommodated with the software.

Kumulos Review: User Reviews:

“Analytics made easy

Push notifications, crash reporting, proximity marketing – Kumulos has everything our client’s apps need to leverage themselves and bring extra value to users. Kumulos also provides our clients themselves with a fantastic service – the create report tool is easy to use, and provides our clients with an accessible, understandable, and package-able report ready for our client’s consumption.”
– Kate Vinnedge

Kumulos Review: List of Alternatives

  • Urban Airship – AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet passes and more to exactly the right person
  • Catapush – it is a scalable, affordable API responsible for efficient delivery.
  • Pushbots – Pushbots can be used to send a message to any mobile platform, directly from your dashboard. Used by companies like Thinkscloud.
  • OneSignal – Another alternative for Amazon SNS, totally free platform for mobile and web push notification services.
  • ZeroPush – ZeroPush is a tool in the Mobile Push Messaging category. It provides a clean web-friendly API to APNS and GCM for mobile push notifications.


Amongst several push notification services available in the industry, Kumulos is one of the best online free software available with numerous variety of top-notch features present within a single platform. It is a comprehensive platform that lets you manage the commercial and technical aspects of Mobile Apps to guarantee positive business outcomes for you and your clients. Kumulos also has an automatic reporting and mobile application analytics module. This module makes it easy to build a sustainable retainer revenue stream with high-quality aftersales services. The app analytics provide solutions to various issues regarding the performance of the apps. This software will truly help you boost your business.