Push Notification technology offers its services to brands for delivering information from an app to a mobile device or desktop computer without a specific request from the app, the app need not be opened to get a Push Notification. The reason why Push messages are emerging is simple. As there is a trend of increase of the app churn rate over time, app owners are facing a challenge of retaining their app’s user base. There comes Push notification as a saviour. Mobile push notifications are used to deliver product updates, reminders, personalized offers, breaking news and any relevant information which requires special attention of the users, or needs to be actioned quickly. Since the technology was debuted 10 years ago by Apple, a number of platforms for sending Push Notifications have emerged.
Here would give you the proper overview for a similar service provider. One of them is Netmera.
Netmera Review: Platform Overview
Netmera is an online mobile application engagement platform, enabling companies to create a wide range of omnichannel marketing campaigns through a series of development tools and communication feature that helps to establish direct communication with every platform. Its main focus to increase brand endorsements and generate more revenue through the app platform using push notification and other communication modes. The platform allows digital marketers to have easy access to advanced campaigns through features such as targeting, segmentation, geolocation, & engagement analytics. With Netmera’s alternative marketing solutions; companies can reach, re-engage and retain customers while monetizing their web and mobile audience.
Highlights Include:
- A/B Split Testing,
- Channel Attribution,
- Cohort Analysis,
- Funnel Analysis,
- In-App Events Tracking,
- Push Notifications,
- Retention Tracking,
- Revenue Tracking,
- Uninstall Tracking
Its features allow its users to focus on those segments which can let you have more revenue specified in certain areas via app & user behavior analytics, and advanced targeting tools such as geofencing.
Netmera Review: Product Features
In-App Messages -In-app messages are an effective tool to show specific campaigns in particular pages in your app without hindering users as they look like a part of your application. They are also triggered by specific actions that users take within the app, like clicking on a product or opening the app. Hence, these help users access relevant content that is responsive to their needs and behaviors, even if they have disabled push notifications.
SEGMENTATION – if you got a particular kind of audience at a certain area only, it allows to segment the text message and provide a particular content for that area only. it offers you to create an advanced segmentation of your notification based on your location, event, device information. Thus it offers you to focus on a particular audience as well.
Google Tag Manager Integration – Netmera has newly integrated with Google Tag Manager (GTP). You can use the web’s most popular enterprise-grade tag management solution to manage your own tags for conversion tracking, analytics, remarketing, and track user behavior across your app. Along with the simplicity in its usage, the efficiency will be more since various activities from your app collected by GTM will be directly transformed into the Netmera system. So, you need not have to think about the detailed SDK integration development tasks.
GDPR Compliance and Privacy & Security Improvements – While giving a tremendous effort into reaching out to users and increasing user engagement, regulations should not be violated. Netmera is fully compliant with GDPR and KVKK for Turkish clients. They have added new functionalities in order to monitor the security of users’ personal data. In addition, all dashboard activities are logged for quick analysis of who has access to personal data and when.
INTERACTIVE NOTIFICATION – It has this feature which helps to generate leads according to your subscribers’ device information and formulate user interactive custom based texts/web/pop-ups at a single go for a particular segment of the community of your subscribers.
REAL-TIME ANALYSIS – It is pretty easy to fetch the report from the software about the conversion, engagement, increase of subscribers demographically. It tracks down the effect of your subscriber from every single message sent with the proper report. It is really easy to understand the picture of what impact does the messages are having over your subscriber.
Interactive Web Push Notifications – This new feature of interactive web push notifications, include but extend beyond mobile phones and tablets. It also covers desktops which allow you to capture your customers’ attention on each and every platform. With these, you will be able to lead your users directly to a designated page with just one click. By eliminating friction, you will increase customer engagement and retention rates. Metrics shows that interactive push notifications generate higher conversion rates as compared to regular push notifications.
Full Screen Landing Page – The new option for building a landing page, which enables you to set it as a full screen in addition to the standard type. You will also be able to show a full screen of Html content to your users, call deep links, show a web page or close the landing page on its action.
Automated Notifications – In case you have daily/weekly events, then this function helps you to set out a notification whenever the event is triggered. Thus it automatically pushes the notification worldwide to its subscribers and let them know about the particular event. Thus it won’t be hectic to update continuously.
SCALABILITY – if you are dealing with large crowds worldwide, it’s not an issue. This product every possible geographical area to deal with your business. It has a wide coverage area and can send web/email/text all over in a single click.
Advantages or USPs of Netmera
- Has got a blog segment where all aspects of blogs related to marketings are present to help beginners.
- Great customer support.
- Simple and handy UI.
- Revenue generating features which are really helpful.
- Geolocation features turned out to be really powerful in terms of marketing.
Limitations or Disadvantages of Netmera
- Restricted features as of now, more would be added in the coming days.
- The software is really handy but UI could be more interactive.
- Prices are not mentioned in the official site so no transparency with the billing part.
Netmera Customer Base
Some of the major firms who have given out its testimonial on its official site are given below. The websites/firms have seen a greater increase in their revenue in terms of every aspect.
- Vodafone
- Decathlon
- Lacoste
- Twist
- TV+
- Nautica
Netmera Signup Process
The signing up to this website is simple like its feature. You need to fill out the form with all the required details such as company name, website and many more.
Might possible that you’d be asked about your credit/debit card details for future details.
Netmera Review: List of Alternatives
- Beamer -Beamer is amongst those some of the top-notch push notification service providers with fastest, leanest, most customization content management system on the market.
- TruePush- TruePush is online web/app push notification service provider which offer all its features at free of cost, the services are actually genuine. The company provides all trendy features like segmentation, A/B testing, schedule and many other features at free of cost which is the plus point for this website.
- Noteefti -Noteefi has its technology that provides a great experience in push notification allowing agencies of all sizes to increase productivity and patient outcomes at an affordable range. Apart from the features, it helps other firms with business solutions.
- PUSHENGAGE – it is another alternative for this product and a top competitor as well. Fulfil mostly all the other features that one signal lacks behind. Efficient product to push notification all over the world to your subscriber.
- Leanplum – Leanplum is a mobile marketing platform formed for this reason solely, Founded in San Francisco, Leanplum has offices across North America, Europe, and Asia, and has received more than $98 million in funding. Leanplum has also been recognized as Fortune’s Best Companies to Work For.
Netmera User Reviews
As per users view the site is really handy and interactive along with easy use of the dashboard. The company helps you to focus on segments which users prefer to love the most, focusing on what to be done.
This London based company has great customer support & helps with utter enthusiasm. Apart from the features, the company provides an app-based solution for marketing which can help you fetch a high range of revenue.
Thus I’d like to suggest you this platform and apart from this, there are many other alternatives you can look into.
Roundup
Push notification technology has become the key instrument in communication with customers and app users. Mobile push notifications give you the unique opportunity of connecting with your customers on a personal level than any other channel. They are effective channels for announcing major product updates and sending promotions as you can deep link directly to that feature or landing page. Push notifications are majorly used for re-engaging inactive users and pulling them back to your mobile app.
There are several alternatives of Push message service providers in the market. But the above mentioned product: Netmera gives you better engaging platforms for your users so that they keep on visiting your site.