One Signal Review: Best Push Notification Platform for Publishers

Developers and publishers have saturated the mobile app marketplace with varied options, so now it is becoming more difficult to grab and retain the attention of the users. There should come new techniques and methods to engage users in intuitive ways that will encourage them to feel invested and as a result, stay connected with your product in a long-term basis, despite the cut-throat competition. Out of several factors, one in particular affects the users the most that is Push notifications. When the usage is proper, these notifications can immensely improve your business by redirecting user’s attention back to your application. It is a tested proactive method of engagement that constantly keeps the user’s focus on your app. As these push messages are received and handled directly by the operating system, your application doesn’t even require to be running or opened for the user to get them. Enforcing push notifications on a mobile platform, especially in iOS, is quite a tedious task. Several moving pieces must be controlled and provisioned properly in order to send and receive them to and from devices . However, many third-party tools have been developed to substantially decrease the technical hassles associated with the implementation.

Push notification is the best way to pull more audience to your website following more traffic to your website. It increases engagements to your website and urges the customer to follow back again to your website once in a while.

One of the most loved products in this domain is ONE SIGNAL. Below are the possible reasons why you should use One Signal.

One Signal Review: Best Push Notification Platform of 2022 for Free

One signal is among the leading companies that provide you with web push, email or message notification service worldwide. It is a high volume and reliable push notification service for websites and mobile applications. OneSignal has an interactive UI helpful for any beginner to work upon, along with many features that will brand your company name. It is free to use for the business of any size available with separate plans as per requirement. It supports all major native and mobile platforms by providing dedicated SDKs for each platform, a powerful server API, and online dashboard for marketers. After the setup, your customers opt-in to receive push notifications when you publish a new post or launch a new product. Visitors obtain these notifications even after they have left your website or application, thus driving more engagement. You can also configure personalised notification delivery at preset intervals, create user segments, and customize the opt-in process for visitors.

OneSignal is the most popularly used web push and mobile push notification platform on the market. OneSignal is used by over 300,000 registered users who send over 2 billion daily transactional and marketing notifications. It is trusted by more than 708,000 developers and marketing strategists. They enable push notifications for everyone from early stage startups to Fortune 500 Companies, sending 4 billion notifications per day. It is the most widely used push notification plugin on WordPress with over 90,000 installations.

One Signal Review: Product Features

One signal is a top-notch product and the main feature to highlight its position to be amongst league leaders are –

SETUP TIME – it is an important note, how much time do you consume over booting up of your notification settings. Less the time taken, the easier it becomes to work upon and thus you can rely upon it pretty easily. It takes just 15 minutes to set up and it’s ON!

REAL-TIME ANALYSIS – It is pretty easy to fetch the report from the software about the conversion, engagement, increase of subscriber demography. It tracks down the effect of your subscriber from every single message sent with the proper report. It is really easy to understand the picture of what impact does the messages are having over your subscriber.

SCALABILITY – if you are dealing with large crowd worldwide, it’s not an issue. This product every possible geographical area to deal for your business. It has a wide coverage area and can send web/email/text all over in a single click.

Cross Platform – OneSignal delivers to both web and native platforms and it will also be sending notifications to voice applications such as Amazon Alexa, Google Assistant and etc. Additionally, it now supports sending email notifications.

TESTING – Push can be generated as a 2-3 template when an event is triggered it helps you to compare the responses from all the generated content of the notification and help you to generate suitable content. You can get a possible idea the kind of texts that have a huge impact on your subscriber.

Detailed analytics – OneSignal Provides better delivery analytics than most other platforms, where you usually only get the “sent count” and “open count” and maybe a bar chart. With OneSignal, you’re getting delivered, failed, unsubscribes, click through and more.

SEGMENTATION – if you got a particular kind of audience at a certain area only, it allows to segment the text message and provide a particular content for that area only. it offers you to create an advanced segmentation of your notification based on your location, event, device information. Thus it offers you to focus on a particular audience as well.

Automated Notifications – In case you have daily/weekly events, then this function helps you to set out a notification whenever the event is triggered. Thus it automatically pushes the notification worldwide to its subscribers and let them know about the particular event. Thus it won’t be hectic to update continuously. Or set up a reminder that gets automatically sent to them if they haven’t visited for a few days.

SCHEDULED NOTIFICATION – If you want your subscriber to get a certain message at a certain time period only or suppose according to their time zone. So it becomes an issue to schedule yourself to send. Schedule notifications to be delivered in the future, based on a user’s time zone, or even based on the same time of day they last visited your website. To aid that, it uses the ML algorithm to provide a solution of scheduled time notification. This has turned out to be a useful feature.

OPEN SOURCE – this software product company totally an open-source software SDK, accessible and can be used as the development purpose. Thus its user can help this developer company to develop and work for further advancement.

One Signal Pricing Plans

Start your free trial. No credit card, no long term obligations. Paid plans start with $29/month.

  • FREE – free user account
  • Starter – $99 per month
  • PRO- $500 per month

One Signal Review: Pros

  • Enables us to understand the connectivity and speeds available in different areas of our jurisdiction, and that information has enabled us to make informed decisions on the best ways to implement our systems.
  • Highly customizable
  • Integration of native with popups
  • Great for people who do not want comprehensive setups to send push notifications.
  • Include the library and configure on android and ios is very simple.

One Signal Review: Cons

  • In a rare situation of migrating to a new domain name or App, you cannot carry the subscribers along which makes them useless.
  • Not much notification provider. Integrate with just a few more email providers it would be awesome!
  • Setup becomes difficult in using WordPress. After some tutorial videos, you can work upon it easily.
  • A bit of technical knowledge is required.

One Signal Review: Customer Base


“While we had some excellent segmenting and tags implemented across other channels, until One Signal, we’d yet to find a push provider who could help us do this both quickly and affordable,” explained Mike Rome, EatStreet’s VP of Growth.

2. YouNow :

Introducing Web Push was very easy to do and the impact was very clear. If you compare the amount of effort to the amount of impact, it was an unparalleled ROI to everything else we’ve tried.”

Peter Watts, Platform Lead of You Now

3. Kasamba:

set it and forget it” – Kasamba user switched to one signal as it was easy to use and set it once for future use. Then you don’t have to worry about timely updating.

After this, the companies traffic increased by 40% which was quite tremendous.

The main opportunity we see is increased retention. Our business is based on our ability to bring back customers to our app or site,” explained Omer Ben Ami, Product Manager at Kasamba.

4. Princeton:

Push notifications help us reach users who forgot to check out. As a data-driven marketer, it’s great to see users opting in every day, and we can engage them based on the actions they took.”

Suleman Rehmani, Director of Ecommerce

As an E-commerce site, Princeton Review has been able to grab a tremendous amount of revenue from its user information and their preferred topics. Also, the company has a sudden increase in website traffic which about more than 4x times what they had previously.

One Signal Review: Signup Process

You can either use your google account for sign up, Facebook or your Github or you can create a new account.

Then you’ll receive a confirmation email at your registered email ID. confirm it and you are good to go and use your free trial.

OneSignal Alternatives & Competitors List

  • Notifuse – It is another platform that helps the developer to integrate smart notification easily and in a minute to circulate all over its subscribers.
  • Urban Airship – AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet passes and more to exactly the right person. The company received $1.1 million in Series A funding in February 2010. Urban Airship acquired Tello, another True Ventures-backed startup.
  • iZooto – It is a user engagement and retention tool that leverages web push notifications to help the business to drive repeat traffic, leads and sales.
  • Pushbots – Pushbots can be used to send a message to any mobile platform, directly from your dashboard. Used by companies like Thinkscloud and many other big firms. It is respectable in terms of product marketing as its features are incredible.
  • PUSHENGAGE – it is another alternative for this product and a top competitor as well. Fulfil mostly all the other features that one signal lacks behind. Efficient product to push notification all over the world to your subscriber.

One Signal Review: Overall Feedback

Onesignal is incredibly helpful with a front-facing user interface that non-devs can easily use, impeccable service, and the consistent system uptime that make delivering pushes reliable. Apart from these, it has many righteous features that can be really helpful to get along once you start using this software. Some bugs turs up but the support team are really capable to resolve.


Push notifications are one of the biggest advantages that mobile apps have over mobile websites, since they can send messages to users without the app being open. OneSignal is an easy way to increase user engagement. Use OneSignal to send visitors targeted push notifications so they keep coming back. It takes just a few minutes to install.