In this world of internet, your stores need to have an online address to have a grasp in the market and know your competitors. The market has enlarged itself in recent years with the advancement of internet technology. Having an online address help you increase more conversion and brand establishment online.
Push notification plays an important role in this field of work. It helps you with the services such as web messaging help you fetch more subscribers and increase engagements thereby increasing conversion. Push message is a kind of delivery information where the transaction request is initiated by the server. Users can receive convenient updates in real time, such as weather reports, news updates or flight information. While Brands can communicate directly to the users and encourage them to engage in the app via specific call-to-action messaging. Push notifications can increase click-through rates, promote products or offers and drive users to other marketing channels. While all notification platforms support receiving short messages from applications, some platforms support additional features including custom sounds, images, or contextual buttons within the notification itself. The right push notifications increase application engagement and improve user retention rates. Since push notifications are not as frequent as sms or emails, app users are more likely to be interested. Customers who are highly engaged will keep using your app and support your brand. You should also consider those people who have your app but haven’t spent any money yet. Convert them into potential customers by sending them a quality push notification. Push notifications also abide by the rules of the TCPA, as these notifications are entirely opt-in or opt-out, therefore, push notifications help in reducing the risks of harassing users and potential litigation.
Audience segmentation is vital in setting up a push notification campaign. You need to consider defining your subscribers and placing them into various categories if your businesses encompasses a varied range of products or services. Below is a product: Smartech which will provide you with similar beneficial features. Hope this Smartech review will be helpful to give you an idea of the overall platform.
Smartech Review 2022: Best Push Notification Platform
Smartech is a cloud-based online solution provider to different firms for marketing that delivers a unified message to a wide variety of customers. The software is designed to create a personalized campaign based upon your target customer base at any particular area. The platform is widely used by different companies to provide a different solution. Apart from these features the software greatly improve your acquisition, engagement, and retention. Channels the company is used are, emails, web, apps and many more. It is a Growth Marketing Platform with cross-channel such as Email, SMS, Voice, Push Notifications, App Notifications, etc, marketing automation which is powered by Artificial Intelligence. Founded in 1997, the company helps marketers and product managers analyse consumer behavior, and execute hyper-personalised campaigns to retain and engage users.
- Analytics / ROI tracking
- 360 degree customer profile
- Hyper-personalization
- Customer data collection
- Customer journey mapping
- Actionable funnels
- Cohorts
- RFM analysis
- Multi-channel campaigns
- Time-space triggers
- Send-time optimization
- Subject line/notification title optimization
- Campaign content optimization
- Artificial intelligence marketing
- Communication management
- Customized & contextualized content
- Customer lifecycle management
- Real time data
- Real time monitoring
- Customer trend analysis
- Agile workflows
- Customer segmentation
- Multivariate testing
- Email drip campaigns
- Multi-channel marketing automation
- Customer activity reporting
- Campaign management
- Behavior tracking
Smartech is India-based company,which focuses on improving the customer view and journey with a range of features including single-step actionable analytics, artificial intelligence marketing, real-time data, etc. It provides users with a single view of their customer activities across multiple channels and helps them to map customer behavior and respond in real time. Users can also connect with consumers and measure their engagement using artificial intelligence technology. By collecting real-time data on customer demographics, geographics, and behaviors across various channels and devices, both offline and online channels, Smartech enables the users to build a 360-degree view of their customers’ activities. Marketers can utilize this customer data and information based on their purchase habits, interests and demographics to analyse their intent and send them personalized and timely communication. Real-time analytics give users actionable insight into customer behaviors and attributes and also allowing users to make informed decisions based on insights derived from funnels, cohorts, RFM and sunburst charts. Users can communicate with their diverse customer segments easily throughout their lifecycle, from acquisitions to engagement and retention. Smartech’s artificial intelligence also supports content optimization, smart segmentation, a chat bot, campaign retargeting, etc.
Smartech Review: Product Features
- REAL-TIME ANALYSIS – It is pretty easy to fetch the report from the software about the conversion, engagement, increase of subscriber demographic. It tracks down the effect of your subscriber from every single message sent with the proper report. It is really easy to understand the picture what impact does the messages are having over your subscriber
- Automated Notifications – In case you have daily/weekly events, then this function helps you to set out a notification whenever the event is triggered. Thus it automatically pushes the notification worldwide to its subscribers and let them know about the particular event. Thus it won’t be hectic to update continuously.
- SEGMENTATION – if you got a particular kind of audience at a certain area only, it allows to segment the text message and provide a particular content for that area only. it offers you to create an advanced segmentation of your notification based on your location, event, device information. Thus it offers you to focus on a particular audience as well.
- TESTING – Push can be generated as a 2-3 template when an event is triggered it helps you to compare the responses from all the generated content of the notification and help you to generate suitable content. You can get a possible idea the kind of texts that have huge impact on your subscriber.
Smartech Pricing Plans
Start your free trial period. No credit card, no long term obligations.
Paid plans start with $29 per month.
- Startup – free
- Business – $999 per month
- Custom plans are also available.
Smartech Review: Benefits
- Affordable pricing
- Great customer support.
- Marketing tool is really effective and easy to use.
- Lead generation is really helpful.
- Effective reporting and analytic system.
- Campaign execution is really easy to use.
Smartech Review: Limitations
- A certain issue with campaign management and setup. Usually, get fixed by the support team.
- Both UX , UI needs to be modernised to have a good look.
- Reporting feature requires further granular segmentation.
- Setup process requires manual intervention. They need to add some sample use case automations especially for marketers to instantly understand the product.
- For setup, sample templates should be available by the team.
- Designing becomes difficult as drag and drop feature is not available.
Smartech Review: Customer Base
It has some of the big ones as their top customers who are totally satisfied with the services.
- Swiggy
- Phonepe
- Lenskart.
Smartech Review: Signup Process
Signing up is really easy to this website.
All you need an email ID to create a new account and use its services.
Get its free services at first and avail more after paying for its plan.
Smartech Review: Alternatives & Competitors List
- Urban Airship – AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet passes and more to exactly the right person.
- Aimtell – Aimtell allows its customer to use its web services to allow them to send push notification to their subscriber easily via text, email, pop-ups. Depending on the topics they have subscribed. Firms also provide some most exciting features like custom messages, locational notification.
- Pushbots – Pushbots can be used to send a message to any mobile platform, directly from your dashboard. Used by companies like Thinkscloud and many other big firms. It is respectable in terms of product marketing as its features are incredible.
- AMAZON SNS -Amazon simple notification services is a simple, highly secure cloud manages to deliver a message to a large number of clients at a go. Amazon SNS works upon its two clients i.e publisher and subscriber. Apart from this they the access to all of its AWS features and services with one account.
- KUMULOS – Kumulos is easy to use mobile app management platform trusted by a huge mass worldwide with millions of connected devices working on its mobile push notification services just in a month. The firm is solely built on the pillars of mobile app development helps your business to grow.
Smartech Review: Users Feedback
As the customer, the basic overview is made from reviews from the different user and to know the actual satisfaction level of the customer after using this product and how it turned out to be.
So this made a roundup of what people think out of this product is mainly the positive response as it helped many firms to boost their functionality with revenue. The product comes up with a lot of useful and powerful features with great customer support.
It is one of the best platforms to work with at an affordable range.
Roundup
Push notifications are one of the best marketing techniques available to deliver the best product possible to your customer instantly. It also helps to keep your audience stay engaged throughout. It will immensely affect your increase in sales and promote your brand with utmost certainty. Among similar other products and competitors, Smartech proves to be the most user friendly till now.