Urban Airship Review: Best Push Notification Platform of 2022

Imagine how easy would it be to get notified about your favourite episode when it is aired instantly? It would be pretty great when you receive a notification about the episode or any other big hit getting out for the silver screen.

So, thanks to Push Notification services that play a major role to highlight their audience.

From the business point of view, push notification helps you to increase the engagement of your audience, promoting products, raising trust and to urge your audience not to lose interest. Any Brand with a website can send web push notifications after installing a web-based SDK code from a web push service on their website to enable them even without any application. Users who are clicking or tapping on a web push notification will directly land on the web page which the brand has determined. Users see the notification as a banner or pop-up alert while they are using their phone irrespective of what the user is doing. Each mobile platform has support for push notifications which they show together in a single view. It is among the leading brand promoting tool in the world of internet.

One of the most loved products in this domain is URBAN AIRSHIP. Below are the possible reasons why you should use Urban Airship. Hope this Urban Airship review will be helpful to give you an idea of the overall platform.

Urban Airship Review: Best Push Notification Platform of 2022

Urban Airship is an in-app messaging platform uses a combination of analytics, engagement strategies and push notification features combined. This tool provides intuitive features to make schedule delivery of the notification to a particular at a given time period. Their Mobile relationship management system helps to establish a relationship with your notification and the rates accordingly. Provides your statistical analysis to your message impact to your subscribers worldwide and help you generate leads. Their API for real-time user-level data to integrate with mobile app experience enables developers and marketers to optimize customer experience on mobile devices such as iPhone and Android by customization, targeting and personalization using user’s device ids and customer ids connection. Analytics and integration of data sources also help to increase app installs as well as loyalty to uplift customer retention and return rates for retail businesses. The audience segmentation that they offer allows to analyse the users based on a number of different metrics and specifically target them with multiple campaigns.

Their unique push-notification engine is one of the biggest products in this industry, which has currently been installed more than two billion times with over ten billion messages sent per month. The engine is also fully scalable for all kinds of campaign. With a strong knowledge on case studies and industry insights, it offers both marketing and cross platform wallet managing studio. Urban Airship is used by several world’s most popular companies, including The Home Depot, NBCUniversal, AccuWeather, Adidas, Alaska Airlines, Bankinter, Carlson Rezido, Caesars Entertainment, France Television, Jet Airways, NBC News, News UK, PayTM, Redbox, Regal Cinemas, Ship Direct, Showtime, Sky, Starwood Hotels and Resorts, univision, The United States Tennis Association, The Wall Street Journal, William Hill and Zillow Sky Plc.

Urban Airship Review: Product Features

Urban Airship is a top-notch product and the main feature to highlight its position to be amongst league leaders are –

OPEN SOURCE – this software product company totally an open-source software SDK, accessible and can be used as the development purpose. Thus its user can help this developer company to develop and work for further advancement.

Automated Notifications – In case you have daily/weekly events, then this function helps you to set out a notification whenever the event is triggered. Thus it automatically pushes the notification worldwide to its subscribers and let them know about the particular event. Thus it won’t be hectic to update continuously.

SEGMENTATION – if you got a particular kind of audience at a certain area only, it allows to segment the text message and provide a particular content for that area only. it offers you to create an advanced segmentation of your notification based on your location, event, device information. Thus it offers you to focus on a particular audience as well.

INTERACTIVE NOTIFICATION – It has this feature which helps to generate leads according to your subscribers’ device information and formulate user interactive custom based texts/web/pop-ups at a single go for a particular segment of the community of your subscribers.

BOOST – It is a great feature which triggers at an event and efficiently poses twice the number of push notifications to the subscriber. Thus it boosts up the engagement rates of your firm for any particular depending upon the recent event, matches or any kind of latest update.

Urban Airship Pricing Plans

There is a free trial version.

Addressable Users Basic API
0 – 10,000 $99 $49
10000 – 25000 $249 $149
25000 – 50000 $399 $249

Urban Airship Review: USPs

  • There’s plenty of documentation and resources, including software development kits, code libraries and API reference, available in.
  • This software can engage customers during every step of their experience with a client’s brand.
  • They provide a robust tool and offers a lot of other mobile marketing options.
  • They provide you with reliable and usable analytics to track engagement.
  • Simple and straightforward set up with super-responsive service.

Urban Airship Review: Limitations

  • Some bugs present at times that links you to the website and not the particular story.
  • Confusing UI and difficult for beginners at first.
  • Complex testing options.
  • It sometimes becomes difficult to identify customers and relate them to other digital properties and in-store transactions.

Urban Airship Review: Customer Base

Urban Airship Review: The company has already partnered with some of the biggest companies all over the world make a huge checkpoint. Here are some companies that work with Urban Airship.

1. Vodafone

Airship has played a key role in Vodafone’s digital orchestration for the past two years, and just recently proved its flexibility by powering some of our first RCS campaigns through its Open Channels API. These rich campaigns saw 40 per cent click-through rates and also used fallback to SMS if the consumer couldn’t receive RCS.

2. Game stop

GameStop has more than 7,500 video game, collectables, consumer electronics and wireless services retailer stores throughout.The challenge was to increase its sales and engagements to provide the best customer experience through the mobile app & also to increase traffic.

GameStop has strong growth in its mobile traffic and its revenue with almost 90%

3. Sacramento King

The Sacramento Kings are an American professional basketball team based in Sacramento, California. Challenge was to increase engagement through an App i.e Center App which allows attendees to host their digital tickets, order food to their seat, watch videos, see advanced stats, and purchase tickets to events and games.

The Kings’ fan engagement strategy has paid off. They’ve seen an average of 25% higher influenced app open rates compared to sports

Urban Airship Review: Signup Process

Creating an account is really easy. After creating an account it has a free demo period as well

1. Enter your details accordingly and sign up.

2. After this step, you will receive an activation link at your email address, so just activate it from your email address and you are good to go.

Urban Airship Review: Pro Tips

  • Make sure to get an effective account and technical account manager who will push projects along for you.
  • Ensure your pricing is competitive based on the market price for the tools they are offering.

Urban Airship Review: Alternatives & Competitors

  • Pushbots – Pushbots can be used to send a message to any mobile platform, directly from your dashboard. Used by companies like Thinkscloud and many other big firms. It is respectable in terms of product marketing as its features are incredible.
  • PUSHENGAGE -It is another alternative for this product and a top competitor as well. Fulfils mostly all the other features that one signal lacks behind. Efficient product to push notification all over the world to your subscriber.
  • KUMULOS – Kumulos is easy to use mobile app management platform trusted by a huge mass worldwide with millions of connected devices working on its mobile push notification services just in a month. The firm is solely built on the pillars of mobile app development helps your business to grow.
  • ZeroPush – ZeroPush is a tool in the Mobile Push Messaging category. It provides a clean web-friendly API to APNS and GCM for mobile push notifications
  • AMAZON SNS – Amazon simple notification services is a simple, highly secure cloud manages to deliver a message to a large number of clients at a go. Amazon SNS works upon its two clients i.e publisher and subscriber. Apart from this they the access to all of its AWS features and services with one account.


Push notifications are a direct path of communication with users. Publishers are supposed to treat this mode of communication with the users via push notifications as a privilege. Ultimately you have to choose the appropriate platform based upon the requirements of your mobile app project or may it be related to your business. There are some more alternatives or competitors you can look upon to work with. It all about with which product you are comfortable using it for your business. But Urban Airship is solely enough to give you a firm grip over your subscriber and will help you expand your business surely.